The Deal 11.8.22

The newest fitness franchise to hit the market,  OHM Fitness, has earned a strong stamp of approval from European Wax Center co-founder Joshua Coba. Coba has secured area developer rights, a minority ownership investment in the franchise and has committed to serve as a board member.

Coba co-founded European Wax Center (NYSE: EWCZ) with his brother in 2004 and began franchising the concept in 2008, growing it to over 900 open locations and over 300 additional licenses in development. He retired from the concept in 2017 but remains a shareholder and supported the company through its $180 million IPO in 2021. 

To learn more, check out our features in The Deal, Franchise Times, and Club Industry.

To read the full press release, click here.